software.brafton.comContent Marketing Platform | Brafton

The Brafton Content Marketing Platform Market Smarter Plan, produce and measure performance for all your content marketing in just one place. Start A Free TRIAL Sign up for your free trial Free for 14 days Then $100 per month for up to 50 users Here’s what’s included with the Brafton Platform: Marketing workflow builder (with templates). Complete project management capabilities. Assign tasks and set deadlines for multiple team members. Interactive content calendars. Content library (unlimited storage). Month-to-month contract (cancel anytime). Want a guided tour? Schedule a free walkthrough . Built & Tested by the World’s Best Content Marketers Brafton has been the world’s leading content marketing agency for more than a decade. We’ve executed thousands of successful client campaigns, and in the process, we’ve encountered all the industry’s greatest operational challenges. The Content Marketing Platform is how we — and our 10,000 global enterprise users — overcome these challenges every day. PLAN Plan Campaigns Like Clockwork This is the organized flexibility modern marketers dream of. Set goals, devise content strategies, create content calendars and chat about content campaigns in Brafton’s collaborative online workspace — all in real-time, from anywhere. Build and launch end-to-end campaign workflows that track who will do what, when. Start Planning PRODUCE Produce Content Without Wasting Time No more missed deadlines. No more lost documents. No more endless email chains. Set and manage production timelines. Track every phase of content creation. Streamline communication among creatives, collaborators and stakeholders. Repeat. PERFORMANCE Perform With Precision Campaign KPIs tell you whether you’re meeting your goals; performance KPIs tell you how efficiently you’re meeting them. Brafton automatically reports on both. Integrations with today’s leading analytics tools like Google Analytics, Search Console and SEMrush show you critical campaign metrics, and our proprietary resource tracking tools highlight where there’s room for more efficiency. Learn More PROJECT NAME PRODUCT UPLOADED UNITS STATUS Up Next Safety Landing Page Content Landing Page 800 WORDS Up Next Up Next Up Next Up Next Up Next Up Next Up Next Safety Key eBook eBook 6 PAGES 8 UNITS 8 UNITS 8 UNITS 8 UNITS 8 UNITS 8 UNITS 8 UNITS Timothy Olech Uploaded a year ago Joel Young Uploaded a year ago Oaklyn Jeanes Uploaded a year ago Monroe Hawk Uploaded a year ago Timothy Olech Uploaded a year ago Timothy Olech Uploaded a year ago Timothy Olech Uploaded a year ago September Interactive Quiz – Consulting Interactive Quiz Email Drip Campaign Email Newsletter 100 WORDS Custom Illustration – Newsletter Banner for quiz Custom Illustration Back Injury from Lifting Custom Illustration Custom Illustration Slips Trips & Falls Custom Illustration Custom Illustration 7 Projects 31 Up Next Units SOW #12 Breakdown Projects 43 PLANNED UNITS 140 Partner Program SOW COMPLETED UNITS CONTRACT TYPE Jun 30, 2021 DUE DATE 210 TOTAL UNITS 27 70 UNPLANNED UNITS INCOMPLETE UNITS Jan 1, 2021 START DATE Client Testimonials Our clients have loved the Brafton Platform since Day 1. See for yourself: We went from emails to the platform, and I love it. Before, I’d have to find a blog post in an email that the project manager sent me, and now I just log into the platform and see where everything is in the queue—this is what’s outstanding, this is what needs approval, this is what needs revisions.” Kevin Jaquith, Director of Demand Generation, Concentric The Content Marketing Platform you launched has been super helpful … I’ve loved it. It probably saves a couple hours per week, and I can do a lot with a couple of hours.” Elizabeth Burkhardt, Marketing Director, Agile Education Marketing We went from emails to the platform, and I love it. Brafton’s new online project management tool is terrific for giving me easy visibility to our projects—current, future, and past.” Carolynn Costanzo, Online Marketing Manager, Lasko PROJECT MANAGEMENT Project Management for Content Marketing This is the only project management tool built by content marketers, for content marketers. It’s every feature your team needs to save time and maximize content marketing performance: Keep your campaigns on time and on brief. Pre-built dashboards provide easy visibility into every project’s details, including due dates, content briefs, outlines, imagery and other relevant collateral. Approve or reject deliverables, and message between creators and approvers in moments. DIGITAL ASSET MANAGEMENT Filter & find any asset in seconds. Brafton automatically archives every piece of collateral ever created so that it’s just a few clicks away. You’ll never lose a document again. CONTENT PLANNING Ditch spreadsheet calendars. Visualize every content launch in the content calendar. Color-coded markers show you every project’s status at a glance. Click into each project to see specific details and assets. CUSTOMIZABLE WORKFLOWS Optimize your content cadence. Brafton AI creates customizable workflow templates for each of your projects: No need to anticipate every step, department, contributor and due date involved in a project’s lifecycle. CONTENT AUDITS Keep tabs on your teams & resources. View KPIs for internal and external teams, including what deliverables have been finished, what’s in progress, where you need to reallocate resources and how your teams can achieve greater efficiency. Content Audit Total CONTENT TYPE Consulting Editorial Design Video Social Tech 43 PROJECTS 17 14 4 1 3 2 800 UNITS 240 160 120 40 120 80 Users 7,066 13.3% Pageviews 17,496 11.2% Bounce Rate 74.63% 1.3% Sessions 8,287 12.7% PERFORMANCE TRACKING Automate performance tracking. Integrate with leading industry tools including Data Studio, Google Analytics, Search Console, Semrush and more to track campaign performance in one place. The Content Marketing Platform FAQs What is a Content Marketing Platform? A Content Marketing Platform (CMP) is a versatile software solution that optimizes and streamlines the workflow of content marketers. It serves as a centralized hub for all content marketing activities, ranging from planning and creation to project management, approvals, collaboration, scheduling, tracking and measurement. CMPs provide valuable insights into project progress, facilitating efficient campaign planning and uncovering potential process inefficiencies. Although there are other tools and methods available — such as project management software — that may appear comparable, CMPs are purpose-built for content marketing, rather than offering generalized solutions. The best content marketing platform for any given operation is one that supports the most important aspects of their content creation processes. These may include communication and collaboration between project stakeholders, planning features such as calendars and project management views; resource planning capabilities to keep track of campaign spend; and more. What Are The Core Functions of Brafton’s CMP? Brafton’s CMP offers a range of core functions designed to address the pain points the typical marketing team faces. Developed in-house by Brafton, the CMP provides a comprehensive content planning solution, producing and measuring content marketing campaigns. The Platform encompasses various features, including: Digital asset management. Content calendar management. Content production planning. Resource tracking. Campaign measurement. In addition to these features, Brafton’s CMP also offers robust analytics and reporting capabilities as one of its core functions. With the CMP, content marketers can gain valuable insights into the performance of their campaigns and content assets. What Are Some of The Core Challenges That a CMP Solves? Consistency, research, strategic ideation and organization were reported as some of the key contributors of content marketing success; all made possible by a CMP. A CMP addresses...